Being a Latina mom often means juggling countless responsibilities, from caregiving and breadwinning to managing a household. In the whirlwind of our daily lives, we frequently prioritize everyone else over ourselves. In this blog post, we’ll explore why this happens and share strategies to help Latina moms put themselves back on their priority list.
Why Latina Moms Struggle with Self-Care
As Latina moms, we grow up with cultural values that emphasize self-sacrifice and caregiving. We often saw our mothers and grandmothers putting themselves last, serving everyone else before taking a moment for themselves. This ingrained sense of duty and the invisible labor of motherhood make it challenging to find time for self-care.
The Invisible Labor of Motherhood
Motherhood involves not just physical tasks but also a significant amount of mental labor. Whether it’s scheduling appointments for your kids, ensuring their clothes are up to date, or meal prepping, these tasks demand mental energy. When we’re constantly focused on these responsibilities, it becomes difficult to carve out time for ourselves.
Strategies for Prioritizing Yourself
Here are some strategies I’ve learned and I am learning in order to prioritize yourself when time is tight.
1. Redefine “Me Time”
“Me time” doesn’t have to be hours long. It can be as short as 10-15 minutes, yet still make a big difference. Schedule these moments like any important appointment. Treat them as non-negotiable.
2. Learn to Say No
Saying no to things that don’t align with your priorities creates space for what truly matters. As Latinas, saying no can be hard, but it’s essential for maintaining your sanity and well-being.
3. Delegate and Ask for Help
You don’t have to do everything yourself. Ask your partner to take on more responsibilities, or involve your children in household chores. Outsourcing specific tasks can free up more time for you to focus on yourself.
4. Multitask Strategically
Combine self-care with other activities. Listen to a podcast while doing chores or turn family time into an active outing, like a walk in the park. This way, you can stay engaged while taking care of your needs.
5. Embrace the Good Enough
Perfection is the enemy of progress. Sometimes, “done” is better than “perfect.” Accept that your house doesn’t need to be sparkling clean all the time. Focus on what truly matters and let go of the rest.
Personal Reflections and Examples
I’ve been working part-time and juggling various responsibilities at home. Even during my kids’ nap times, instead of taking a break, I often end up doing chores. Over time, I’ve realized the importance of making these moments about me. Whether it’s short workouts before the kids wake up or listening to audiobooks while doing chores, small adjustments have made a big difference.
Exciting News: Balanced Madrehood Coaching Program
If you want to dive deeper into prioritizing yourself and creating a more balanced motherhood, I’m thrilled to announce the relaunch of my coaching program, Balanced Madrehood. This program is designed specifically for Latina moms who want to thrive, not just survive. You’ll learn strategies for time management, self-care, and maintaining your identity while honoring your cultural heritage. Visit vivalamami.com/balancedmadrehood to join the waitlist and be the first to know when we launch. Remember, you deserve to be at the top of your own priority list.
Prioritizing yourself isn’t selfish; it’s necessary. Taking care of yourself allows you to show up as your best self for your family. Start small, be consistent, and remember that your well-being matters.
Show Notes
In this episode, I tackle the challenge of how moms can prioritize ourselves when time is stretched thin. I identify common barriers, such as cultural expectations and internalized guilt, and share five strategies for self-care, including redefining ‘me time’, learning to say no, delegating tasks, multitasking strategically, and embracing good enough.
I emphasize that self-care is necessary, not selfish, and encourage you to start small with simple, actionable steps. Additionally, I share information about my coaching program, Balanced Motherhood, designed to help Latina moms create balanced and fulfilling lives.
Resources Shared
- For quick at-home workouts, get a free trial of Get Mom Strong’s SLAM Program!
- If you’re in the Chicago area, join Rise & Thrive Latinas Book Club!
About Jessica Cuevas

Jessica is the founder and creator of Viva la Mami, LLC a community centered around Latina motherhood. Jessica created this platform after not finding empowering stories about experiences of Latina moms. She realized that there was a lack of representation in this space and felt there was a need for mamis to share their stories and to learn more about the nuances about motherhood through a cultural lens.
Viva la Mami’s mission is to empower the modern Latina mom to redefine the meaning of madrehood through education, story-telling, and cultural relevance all while bringing comunidad together.

