Hola hola!

Meet Jessica Cuevas

With a background as a college counselor supporting under-resourced students, I understand the challenges of balancing multiple roles – and multiple identities. Now, I help Latina moms share their stories, learn from expert advice, and redefine madrehood on their own terms, whether that means building a life in the US or returning to México, like my family did.

Join me on this journey as we celebrate the joys and navigate the challenges of motherhood, home, and belonging together.

Thank you for being part of Viva la Mami®!

Hey amiga, I'm Jessica

I Know Your Struggle, Because I Was You

When I first became a mom, I felt lost trying to balance my cultural heritage with the realities of raising a family in the modern world. As a second-generation, bilingual, bicultural Latina, I faced the unique challenge of honoring traditional expectations while carving out a life that allowed me to be my authentic self. I created Viva la Mami® after realizing there was a lack of representation for Latina moms - moms living in the in-between, wherever that in-between happens to be.
A few years ago, that in-between took a new shape: my husband, our kids, and I made the move from Chicago to León, Guanajuato - not as "expats" starting something new, but as a family returning to where we come from. It's added a whole new layer to what madrehood means for me, and I'm learning right alongside you as I share it. Just like you, I searched for answers and support, often feeling overwhelmed and isolated - first in motherhood, then again in this move. Now, I help Latina moms like you navigate the beautiful complexities of madrehood, identity, and what it means to be "home". I provide the resources, community, and expert advice you need to thrive while celebrating your cultural heritage, no matter which side of the border you're standing on.
Let's redefine madrehood together and support each other through this amazing journey!
Balanced Madrehood

Is Waiting For You

Balancing cultural heritage and modern motherhood is possible. Thriving as a Latina mom is within your reach. If I can do it, so can you. I took everything I learned about navigating the dual worlds of tradition and modernity (including the challenges I faced) and turned it into the Balanced Madrehood Program. This program helps Latina moms find harmony, embrace their authentic selves, and build a supportive community. It’s time for you to thrive in your madrehood journey and create a life that honors both your heritage and your dreams.